Email Marketing Services
SiteUplift provides fully managed email marketing services focused on growth, retention, and revenue. We blend creative copywriting, segmentation, and technical reliability.
Services included
- Campaign strategy: Audience segmentation, calendar planning, and content pillars.
- Copy & creative: Subject lines, preheaders, responsive templates, GIFs where appropriate.
- A/B testing: Subject, content, send time, CTA experiments.
- Automation & journeys: Welcome flows, cart abandonment, post-purchase sequences.
- Analytics & ROI: Conversion tracking, UTM setup, revenue attribution.
Deliverability
Our deliverability stack includes SPF, DKIM, DMARC setup, dedicated IP (if needed), warm-up scheduling, and ongoing reputation monitoring. We prepare DMARC policies with gradual enforcement to keep mail flowing while protecting your domain.
Email Setup & Migration
From single mailbox setups to full domain migrations and custom server installs, we handle secure configuration, mailbox migration, DNS, and SMTP/IMAP tuning.
We set up
- Hosted email (Google Workspace, Microsoft 365) — configuration & migration
- Self-hosted mail servers — Postfix, Exim, Dovecot with TLS
- SMTP relay integration — SendGrid, Mailgun, Amazon SES
- DNS records — SPF, DKIM, DMARC, MX, CNAME verification
Migration checklist
- Inventory mailboxes, aliases and forwarders
- Plan migration window + backups
- Set up authentication and test TLS
- Synchronize mailboxes + MX cutover
- Post-migration checks and onboarding
Email Forwarding & Routing
Need to forward messages, split routing, or route transactional mail separately? We design robust forwarding rules and routing policies that preserve headers and ensure privacy.
Forwarding & routing features
- Alias management and catch-all rules
- Conditional routing (headers, recipients, content)
- Forwarding with SRS for SPF alignment
- Webhook integrations for transactional flows
Security
We prioritize encryption (TLS), strong passwords, 2FA guidance, and monitoring. For compliance-sensitive clients, we provide best practices on data residency and retention policies.
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